You may have seen a small ϟ AMP symbol next to some Google search results when using your phone but what does it mean? Despite what some people think, you won’t get electrocuted if you click the link. What you will get is a super-fast mobile experience.
Another thing that speeds up AMP is the fact that they can be pre-rendered and cached by third parties. This means that while the publisher still controls their content, platforms, such as Google, can easily mirror the content for optimal delivery speed to users.
Should I implement AMP on my website?
The AMP approach is particularly suited to news based websites and AMP has seen large scale adoption in the publishing world so the answer here would be yes, particularly for publishers with a Google News presence.
If your business website is already optimised for mobile and was developed with best practices in mind, it should be quick already, so you may not see much benefit. However, any site with lots of static content would benefit from the increase in speed and user experience. This could be recipe sites, travel guides, entertainment sites or even a fairly standard corporate blog.
At the moment Google doesn’t prioritise content that is on AMP pages in their search listings, but should this change in the future then we’ll have no alternative but to AMP up our websites.