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Author Archives: admin
Why You Shouldn’t Abandon Email Marketing for Social Media
Social Media or Email Marketing – what works better for online marketing? Should they be used together or are they purely mutually exclusive? The question to these answers is not as simple as it may seem. More and more email … Continue reading
5 Simple Steps to Optimize Your Photos for Search Engines
Images are a great opportunity to improve your on-page search engine optimisation. Optimizing Images for SEO Here are some easy ways to use the images you place on your web site for SEO (search engine optimiszation) purposes: 1. Use the … Continue reading
Responsive & Adaptive Web Design. What does it all mean?
If you work in or with the web and make some effort to remain buzzword compliant, you may have heard the term “responsive web design.” Perhaps you’ve also heard of “adaptive web design” and “progressive enhancement”? If you’re like me, … Continue reading
Web design predictions for 2012
Everything changes. The Internet and web design are certainly no exceptions to the rule. As we move through the days and months ahead, it’s likely that in short time we’ll find ourselves talking about new design developments that haven’t rolled … Continue reading
Using YouTube to enhance your Business
While most of us have visited YouTube to laugh at the funny videos, did you know that businesses often use YouTube to market their business and provide information for their customers? There are many benefits of YouTube, including SEO benefits. … Continue reading
Why is SEO and online marketing important to your Marketing Strategy?
Internet Marketing can be a complicated business and is rife with jargon that can put people off who are new to this industry. It is also an industry that is, in many respects, still evolving. One certainty is that the … Continue reading
The Logos of Web 2.0
There is no official standard for what makes something “Web 2.0”, but there certainly are a few tell-tale signs. These sites usually feature modern web technologies like Ajax and often have something to do with building online communities. But even … Continue reading
Brains Agree: The Case for Website Usability Guidelines
Bear with me as I explain a vital way to boost your site’s conversion rate: usability guidelines. You’ll understand better if I begin with your brain. The brain deals with billions if not trillions of bits of incoming information each … Continue reading
Alt text is an alternative, not a tooltip
There’s a bit of confusion among many web designers and seo specialists surrounding the use of the alt attribute to provide alternative text for images and other non-textual elements. In alt as a tooltip, Anne van Kesteren points to a … Continue reading
The common sense approach to search engine optimisation
Search Engine Optimization (SEO) has become a popular topic among website owners. Everyone wants to have the number 1 spot in search engines, but it’s hard to know what advice to follow. Sometimes reading SEO tips and tricks can cause … Continue reading