This is often portrayed as one of the most complicated parts of producing a website. It is actually quite simple. If you follow Google’s recommendations and use a bit of common sense then your website will normally appear in the major search engines within a few days of being launched.
How high up the rankings your web site appears depends on a number of factors. It’s mainly influenced by the way the web site has been built, the content of your web site and the products you sell. It can also be influenced by other factors (for example the number of external links pointing to your site) and some only the search engine engineers are privy to.
Be warned that any quick fix methods using dodgy ‘black hat’ techniques will only give short term gains but will eventually be found out and penalized or worse still, your site will be removed from the search engine listings.
Whenever employing a third party to ‘optimise’ your website, always check their credentials (or contact us if you’re unsure about anything). Just remember, if it sounds too good to be true – it probably is!
And remember – sometimes reading SEO tips and tricks can cause more harm than good. Following bad advice can be dangerous and can potentially get your website blacklisted by search engines.
The common sense approach
Google’s algorithm for determining how to rank websites in their search results may be a secret, but the fundamental concept behind it is not. Google wants to provide quality content that matches what users are searching for. The best way to optimize your website for search engines is to focus on building the best website possible for your visitors. If you are able to accomplish this, your website will already be optimized for search engines!