It’s important to understand the importance of SEO (search engine optimisation) from the outset when building a new website. Search engine optimization is essentially the lifeline of your online business. Be familiar with SEO best practices before you or your web designer starts your new project.
Improving the Online Marketing presence of a website is usually a very challenging task. This is because the Online Marketers & SEO Professionals have to optimise the website in order to achieve better rankings on Search Engines, they must improve the user experience, they have to use all the available channels to promote the Online business and above all they have to find ways to increase conversion rates & boost the sales.
The following articles will help give you a clear understanding of SEO and how it can help your ecommerce site:
- The Ultimate Guide to SEO for E-commerce Websites by Kiss Metrics
- Perfecting On-Page Optimization for Ecommerce Websites by Moz
- 60 SEO Tips and Online Marketing Techniques for Ecommerce Websites by WebSEO Analytics
Something many merchants also wish they knew is that Google frequently change their rules. Make sure you’re always up to date on best practices by signing up for Google’s Webmaster Tools.
Related Article: Search Engine Marketing: How Search Engines Work