When it comes to building and managing a successful website there are a number of factors involved in defining that success. Things like the topic of your website, level of engagement, value provided, etc. are some of those elements of a website that you need to focus on if you want to own a successful website.
Another extremely important element of your website that you need to make sure is perfect is your website navigation. Intuitive navigation is an absolutely critical website element that you need to nail if you want to have a successful website.
Intuitive navigation means that your website is designed in such a way that website traffic flows from web page to web page. Traffic simply knows where to go to find anything that they are looking for, and quite frankly, they know where to go if they cannot find what they are looking for. There are a number of tactics that website developers and website designers can employ to ensure website traffic can intuitively navigate their websites. In this article we are going to define intuitive navigation, explain some of the tactics that you can employ to ensure navigation is intuitive on your website, discuss internal linking, explain how to use Google Analytics to track how visitors are navigating your website, and go through the benefits of perfecting your website navigation.
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