If you work in or with the web and make some effort to remain buzzword compliant, you may have heard the term “responsive web design.” Perhaps you’ve also heard of “adaptive web design” and “progressive enhancement”? If you’re like me, you may have found yourself wondering what exactly these words mean, what the differences are, and why everyone seems so giddy to use them in a sentence.
Everything changes. The Internet and web design are certainly no exceptions to the rule.
As we move through the days and months ahead, it’s likely that in short time we’ll find ourselves talking about new design developments that haven’t rolled across our lips or screens yet.
We asked some of the leading web and user experience designers in the field for their predictions about what we might expect to see in the web design world in 2012.
Joining us are: Adelle Charles, Whitney Hess, Lis Hubert, Randy J. Hunt, Franz Jeitz, Michael Martin, Eric A. Meyer, Sarah B. Nelson, Jason Pamental, Jon Phillips, Dan Rose, Jared Spool, Nick Walsh, Tim Wright and Jeffrey Zeldman.
After you’ve had a chance to read their prognostications, please take a moment and tell us yours, too. Best wishes for a happy, healthy, and well-designed 2012!
Content is a very important part of your Web site. This is the part of your website that the search engines see. Useful content gets visitors to your site, engages them, and builds credibility. Surveys indicate that sixty-five percent of visitors go to Web sites to get information.
Valuable content can include how-to articles, reports, tips, and even links to relevant sites providing useful resources. For example, a haircare ecommerce site may give tips on how to use their products or the latest fashion trends, a cd/dvd web site may offer free reviews, biographies of musicians and actors, and an online media player that allows visitors to preview their selections.
You’ll also need to include:
- Contact information. Include your name, business name, email, local phone number (international prospects can’t call 0800 numbers), fax, and postal address.
- Company information (registered address and number if applicable)
- Information about your products or services.
- A call to action (“Click here to sign-up for our newsletter”).
- Provide information that is valuable, useful, or entertaining to your target market.
- Feature content relevant to the topic of your site.
- Use a feedback form to find out what your visitors want.
Visitors typically come to your Web site four to five times before they buy from you.