While most of us have visited YouTube to laugh at the funny videos, did you know that businesses often use YouTube to market their business and provide information for their customers? There are many benefits of YouTube, including SEO benefits. You simply need to know how to use them to help your business succeed.

You can use YouTube to connect to your customers like never before. Show your expertise, share knowledge, market and advertise your products, and even attract new customers all through your YouTube videos. The benefits of YouTube are far-reaching, as it can allow you to connect with potentially millions of customers.

Here are the many ways in which you can use YouTube for business, and there are certainly many benefits of YouTube for a number of businesses that offer any type of products or services:

  • You can upload presentations and slides from presentations to provide the information to those individuals who were not able to attend.
  • You can use YouTube by directing clients to video clips that show your expertise or tips on how to use your products and/or services. Instead of attempting to explain how a product or service works, simply direct them to your YouTube video for the ultimate in convenience and practicality.
  • You can record and upload a meeting that can be viewed by other employees and investors in various locations, at their own leisure.
  • You can upload customer testimonials to share with other potential customers.
  • You can make and upload a unique video that showcases your business and the services that you provide.
  • You can upload a personal message to give your business credibility with customers.
  • You can use YouTube for business by making and uploading “how to” videos that will help your customers better use your products or services.
  • You can use YouTube for business by recording and uploading a job that your business has been working on. You can post several videos as the work progresses so customers can see how the process works.
  • You can show your services and products to potential customers so that they can see how they work and function before they purchase them.
  • Many consumers in today’s market want to first see how the product or service will work, so this can prevent many of the questions and concerns posed by your customers.
  • You can solve common problems and answer common questions by making and uploading videos, and then directing your customers to them, as needed.

Using YouTube can not only expose your business to millions of users, but can also improve inner communications within your organisation, strengthen relationships with clients, and ultimately grow your bottom line.