There are very often blurred lines between understanding the difference between ‘Marketing’ and ‘Design’ and how they work together.

Marketers and designers possess very different skills, and often have a very different sense of humour. However, when working together these disciplines provide one of the most effective collaborations of two professions to create business growth.

We all work in competitive industries where marketing and design thinking is expected to be well defined, well understood and well appreciated on the whole. But more and more frequently I come across clients who have asked a design agency to help them with their marketing and vice versa.

Design is not just good marketing and good marketing is not just design.

Read the full article by Sharon Stevens-Cash on