Social Media or Email Marketing – what works better for online marketing? Should they be used together or are they purely mutually exclusive? The question to these answers is not as simple as it may seem. More and more email marketers are joining the social media bandwagon to cope with digital marketing revolution. I believe that to be a successful online marketer, you need to use the best of both worlds – email marketing as well as social media.

Why Email Marketing Rules?

I believe that Email Marketing provides massive untapped potential to reach out to prospect customers in a more private and intimate way than most social networks. However, there’s a thin line between effective email marketing and spam marketing.

Email is the ‘tried-and-tested’ technique of online marketing and it will be difficult for any social network (be it Facebook or twitter) to completely eliminate Email Marketing.

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