Viral Marketing / Viral Email Campaigns
In viral marketing, the aim is to spread awareness about a product offering, service or concept using word-of-mouth behaviors. Unlike spam, which is based on a massive distribution of unsolicited emails, viral emails use social networking aspects to ensure their goals of wide propagation. This is one of the strengths of viral email - while users are quick to delete email from spammers, they are less likely to delete the email if it comes from a person that they know.
Viral emails may arise in a number of situations, but the process is relatively simple: an individual receives an email, often (but not exclusively) of a humorous nature, he or she forwards the email to their friends. They do the same, and thus they rapidly spread the email, in potentially worldwide proportion.
Our latest viral email is shown below. To view the email, enter your name in the box on this page or click on the image below.
For more information, please contact us on 01332 258348 or email info@outoftheblue.net
